FusionExperience partnered Harding & Yorke in 2009 recognising the power and impact of Empathy for our clients. Together we are developing new ways of capturing Empathy Digitally and visualising the outcomes for business intelligence. As part of the Telegraph Business Club business series, Harding & Yorke were invited to tell their story.

The history and evolution of Harding & Yorke as a business, and particularly the research around Empathy is proving a key differentiator in the market. Harding & Yorke’s mission is to help their clients to improve their relationships with customers, but not by simply improving their processes, but by taking an empathetic approach.

Empathy is the key word and requires companies to understand and react appropriately to their customers’ individual physical and emotional needs. Harding & Yorke argues that there is a vast difference between traditional customer service and customer experience, and only the latter can be proven to be truly linked to financial performance.

Companies who are already seeing the power of Empathy include;-

… and many more.

Click here to view the Story of Empathy

If you would like any further information, please contact us on + 44 (0) 207 084 7500